We’re accountants with a passion for people

We grow strong, successful and sustainable businesses through specialised accounting and advisory services.

At Magnified, we aim high. Our vision is a world where communities thrive because businesses are empowered to succeed.

Yes, we love numbers. That’s a given. But we’re really passionate about people. People like you who have started, grown or bought a business. People with a burning desire to put big ideas into action. 

Yes, we’re accountants. But we’re also solution-seekers and problem-solvers. We’re expert advisors with the ability to discover key insights to guide your business decision-making.

Yes, we can crunch the numbers and balance the books. But we’re most excited about using our accounting skills to help you and your business achieve success.

Our values

Relationships

we create meaningful connections to maximise our client's success

Innovation

we embrace forward-thinking solutions and harness time-saving tech to benefit businesses

Integrity

our relationships are built on trust, reliability and responsiveness

Potential

we turn problems into possibilities and seek out opportunities for growth

People

we care about our clients, love working as a team and contribute to our community

Relationships

we create meaningful connections to maximise our client's success

Integrity

our relationships are built on trust, reliability and responsiveness

Potential

we turn problems into possibilities and seek out opportunities for growth

Innovation

we embrace forward-thinking solutions and harness time-saving tech to benefit businesses

People

we’re a fun-loving team who care about our clients and contribute to our community

Our team

Sandra Magann
Principal

Sandra partners with ambitious businesses, offering expert advice for sustainable growth. With more than 35 years of experience and a Bachelor of Business in Accounting and Finance, she is a Chartered Accountant, Registered Tax Agent, and Xero Certified Advisor. 

Sandra provides smart advice, explained simply. She applies her financial skills to help business owners identify their goals, navigate change, meet obligations and plan for success.

With a background in auditing, corporate accounting and small business ownership, Sandra is experienced in budgeting, forecasting and providing meaningful financial insights to improve strategic decision-making.

Generous with her knowledge and keen to give back, Sandra has served as Treasurer on numerous Boards and Committees supporting young people, women and the local community.

Sandra balances her passion for business with a holistic approach to life. A lover of learning, she continually gathers wisdom and insights from conferences, books, and podcasts to benefit her team and clients. She’s an enthusiastic traveller and a loud and proud Robbie Williams fan.

Cassie Jones-Jefferies
Accountant
Cassie is our go-to tech expert. She loves helping clients save time, streamline processes and reduce stress with the latest accounting technology. Cassie is pursuing a Bachelor of Accounting and holds multiple Xero Certifications. She is always on the lookout for new experiences, foods to try and parks to keep her young family active and entertained.
Laura Fava
Accountant
Laura understands what our clients need. As a former small business owner, she has extensive knowledge and hands-on experience managing cash flow, budgets and reporting. Laura holds a Bachelor of Accounting and is on the way to becoming a Certified Practicing Accountant. She loves exploring local beach walks and supports the community through volunteer roles.
Laura May Logan
Accountant
Laura May sees the big picture. With a Bachelor of Commerce and 16 years’ experience, she assists with all aspects of business finance from efficient bookkeeping systems and accounting solutions to meeting tax obligations and deadlines. Laura May loves words as much as numbers and can often be found lost in a fantasy novel.
Emily Newman
Client Services Coordinator
The first friendly face you’ll meet at Magnified. Emily is a dedicated customer service professional with excellent communication skills. She manages client enquiries, schedules appointments and keeps the Magnified team and office running smoothly. Emily is our resident seasoned Swiftie and right-brain thinker, bringing fresh perspectives and creative solutions.

The Magnified story

Our business began 12 years ago as SeaChange Accounting Solutions, founded by Sandra Magann following her own sea change to Port Macquarie on the NSW Mid North Coast.

Balancing a successful small business and a young family, Sandra launched SeaChange Accounting Solutions in 2012, driven by the desire to help others achieve their goals.

As our client base grew, so did our team. In July 2024, we rebranded to Magnified, highlighting our team's expertise in focusing on the important details and our commitment to achieving growth and excellence.

We're now a team of five who have bonded over our love of reading (we even have our very own Magnified Book Club) and share a soft spot for cute dogs!

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